{"title":"Haircare","description":"","products":[{"product_id":"olaplex-no4p-blonde-enhancer-shampoo","title":"Olaplex No4P Blonde Enhancer Shampoo 250ml","description":"\u003cp\u003eExperience a transformation with this high-potency purple shampoo. Designed to deeply hydrate and prevent breakage, it meticulously cleanses while toning hair from root to tip. N°.4P effectively eliminates brassiness and yellow undertones, leaving blonde, gray, and highlighted hair visibly brighter, softer, and more resilient. Perfect for both natural and color-treated hair. \u003c\/p\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":52487384170839,"sku":null,"price":25.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/IMG_0099.jpg?v=1767804772"},{"product_id":"olaplex-no5p-blonde-enhancer-toning-conditioner-250ml","title":"Olaplex No5P Blonde Enhancer Toning Conditioner 250ml","description":"\u003cp\u003eElevate your hair care routine with this high-potency purple conditioner. Designed to deeply nourish and reinforce the hair fiber, N°.5P provides intense hydration and precision toning from scalp to tip—all while maintaining lightweight volume at the roots. It expertly neutralizes unwanted brassy and yellow tones, leaving blonde, gray, and highlighted hair visibly brighter, silkier, and healthier. Suitable for both natural and color-treated hair.\u003c\/p\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":52487512064343,"sku":null,"price":25.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/IMG_0101.jpg?v=1767805026"},{"product_id":"olaplex-no9-bond-protector-nourishing-hair-serum","title":"Olaplex No9 Bond Protector Nourishing Hair Serum 90ml","description":"\u003cp\u003e\u003cspan class=\"citation-135 citation-end-135\"\u003eSafeguard your hair against daily environmental stressors with this silicone-free, weightless styling serum.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-134 citation-end-134\"\u003eInfused with antioxidant-rich Red Algae Extract and Olaplex’s iconic Bond Building Technology, No.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-133 citation-end-133\"\u003e9 creates an invisible shield against pollution and heat up to 450°F (232°C).\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-132 citation-end-132\"\u003eThis multifaceted leave-in treatment offers 48 hours of protection, delivering a satin finish that eliminates static, eases detangling, and ensures your style stays perfect for longer.\u003csup class=\"superscript\" data-turn-source-index=\"4\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e Ideal for every hair texture and type.\u003c\/p\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":52487536542039,"sku":null,"price":25.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/IMG_0103.jpg?v=1767805340"},{"product_id":"olaplex-no4-bond-maintenance-shampoo-250ml","title":"Olaplex No4 Bond Maintenance Shampoo 250ml","description":"\u003cp\u003eExperience a highly concentrated, color-safe cleanser designed to strengthen hair and minimize breakage. This rich, lathering formula provides a deep yet gentle clean for all hair types—hydrating both the scalp and strands without stripping essential moisture. For best results, follow with No.5 or your preferred conditioner to achieve smoother, more manageable hair\u003c\/p\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":52487575896407,"sku":null,"price":25.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/IMG_0105.jpg?v=1767805598"},{"product_id":"olaplex-no5-bond-maintenance-conditioner-250ml","title":"Olaplex No5  Bond Maintenance Conditioner 250ml","description":"\u003cp\u003eRestore your hair’s strength with Olaplex No. 5. \u003cspan class=\"citation-5 citation-end-5\"\u003eThis color-safe conditioner repairs broken bonds caused by heat and styling, leaving strands smoother and shinier.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e Suitable for all hair types and safe for daily use, it works best when paired with No. 4 Shampoo to transform hair manageability.\u003c\/p\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":52487588184407,"sku":null,"price":25.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/IMG_0107.jpg?v=1767805774"},{"product_id":"olaplex-no6-bond-smoother","title":"Olaplex No6 Bond Smoother","description":"\u003cp\u003e\u003cspan class=\"citation-25 citation-end-25\"\u003eOlaplex No. 6 is a potent, leave-in styling treatment designed to repair, hydrate, and protect all hair types.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-24 citation-end-24\"\u003eThis concentrated cream eliminates frizz and flyaways for up to 72 hours while providing essential heat protection up to 450°F.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-23 citation-end-23\"\u003eThe vegan, sulfate-free formula accelerates blow-dry times and ensures a polished, lightweight finish whether you air-dry or style with heat.\u003c\/span\u003e\u003c\/p\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":52487641268567,"sku":null,"price":25.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/IMG_0109_c9b71584-fb0f-4f06-83a5-7a5160276c96.jpg?v=1767806070"},{"product_id":"olaplex-no3-hair-perfector-100ml","title":"Olaplex No3 Hair Perfector 100ml","description":"\u003cp\u003eTransform your hair with Olaplex No. \u003cspan class=\"citation-44 citation-end-44\"\u003e3 Hair Perfector, a professional-grade at-home treatment that delivers deep structural repair.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-43 citation-end-43\"\u003eUsing patented bond-building technology, it rebuilds the internal strength lost to coloring, heat, and chemicals.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-42 citation-end-42\"\u003eThis pre-shampoo essential leaves all hair types noticeably stronger, smoother, and healthier.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e Simply apply to damp hair for 10 minutes before your regular wash routine to see the difference\u003c\/p\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":52487650541911,"sku":null,"price":25.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/IMG_0111.jpg?v=1767806228"},{"product_id":"olaplex-no0-intensive-bond-building-treatment","title":"Olaplex No0 Intensive Bond Building Treatment 155ml","description":"\u003cp\u003e\u003cspan class=\"citation-61 citation-end-61\"\u003eOlaplex No. 0 Intensive Bond Building Treatment is a high-potency pre-shampoo primer designed to rebuild broken disulfide bonds.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e For best results, apply to dry hair and let sit for 10 minutes, then layer No. 3 Hair Perfector directly on top for an additional 10 minutes. \u003cspan class=\"citation-60 citation-end-60\"\u003eThis two-step process deeply repairs damage from heat and chemicals, resulting in noticeably softer and healthier strands\u003c\/span\u003e\u003c\/p\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":52487666205015,"sku":null,"price":25.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/IMG_0113.jpg?v=1767806478"},{"product_id":"olaplex-no7-bonding-oil-30ml","title":"Olaplex No7 Bonding Oil 30ml","description":"\u003cp\u003eOlaplex No. \u003cspan class=\"citation-80 citation-end-80\"\u003e7 is a weightless yet highly concentrated styling oil that does it all: repairs damage, boosts shine, and provides heat protection up to 450°F (232°C).\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-79 citation-end-79\"\u003eInfused with patented Bond Building Technology, it dramatically reduces frizz and flyaways while strengthening every strand.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-78 citation-end-78\"\u003eThis versatile oil is perfect for all hair types and can be applied to damp or dry hair for a polished, healthy finish\u003c\/span\u003e\u003c\/p\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":52487694877015,"sku":null,"price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/IMG_0119.jpg?v=1767806763"},{"product_id":"joico-blonde-life-brightening-shampoo-300ml","title":"Joico Blonde Life Brightening Shampoo 300ml","description":"\u003cp data-start=\"86\" data-end=\"137\"\u003e\u003cstrong data-start=\"86\" data-end=\"135\"\u003eJoico Blonde Life Brightening Shampoo (300ml)\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-start=\"139\" data-end=\"324\"\u003eKeep blonde hair bright, fresh, and beautifully luminous with Joico Blonde Life Brightening Shampoo – a sulphate-free cleanser specially formulated to maintain and enhance blonde tones.\u003c\/p\u003e\r\n\u003cp data-start=\"326\" data-end=\"583\"\u003eDesigned for natural, highlighted, or balayage blonde hair, this gentle yet effective shampoo removes dirt, oil, and product buildup without stripping moisture. It helps preserve clarity and vibrancy while leaving hair feeling soft, smooth, and lightweight.\u003c\/p\u003e\r\n\u003cp data-start=\"585\" data-end=\"736\"\u003eEnriched with nourishing ingredients, the formula supports healthy-looking hair while boosting shine and enhancing that just-left-the-salon brightness.\u003c\/p\u003e\r\n\u003ch3 data-start=\"738\" data-end=\"755\"\u003eKey Benefits:\u003c\/h3\u003e\r\n\u003cul data-start=\"756\" data-end=\"962\"\u003e\r\n\u003cli data-start=\"756\" data-end=\"804\"\u003e\r\n\u003cp data-start=\"758\" data-end=\"804\"\u003eGently cleanses without dulling blonde tones\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"805\" data-end=\"838\"\u003e\r\n\u003cp data-start=\"807\" data-end=\"838\"\u003eEnhances brightness and shine\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"839\" data-end=\"864\"\u003e\r\n\u003cp data-start=\"841\" data-end=\"864\"\u003eSulphate-free formula\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"865\" data-end=\"910\"\u003e\r\n\u003cp data-start=\"867\" data-end=\"910\"\u003eHelps maintain soft, healthy-looking hair\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"911\" data-end=\"962\"\u003e\r\n\u003cp data-start=\"913\" data-end=\"962\"\u003eSuitable for natural and colour-treated blondes\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3 data-start=\"964\" data-end=\"985\"\u003eTexture \u0026amp; Finish:\u003c\/h3\u003e\r\n\u003cp data-start=\"986\" data-end=\"1086\"\u003eA rich, luxurious lather that rinses clean, leaving hair fresh, soft, and radiant without heaviness.\u003c\/p\u003e\r\n\u003ch3 data-start=\"1088\" data-end=\"1103\"\u003eHow to Use:\u003c\/h3\u003e\r\n\u003cp data-start=\"1104\" data-end=\"1267\"\u003eApply to wet hair and massage into a rich lather. Rinse thoroughly and repeat if necessary. Follow with Joico Blonde Life Brightening Conditioner for best results.\u003c\/p\u003e\r\n\u003cp data-start=\"1269\" data-end=\"1336\"\u003e\u003cstrong data-start=\"1269\" data-end=\"1278\"\u003eSize:\u003c\/strong\u003e 300ml\u003cbr data-start=\"1284\" data-end=\"1287\"\u003e\r\nIdeal for blonde, highlighted, or lightened hair.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":52799782945111,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/joico-blonde-life-brightening-shampoo-300ml-p22762-49639_image.jpg?v=1771150816"},{"product_id":"joico-blonde-life-brightening-conditioner-250ml","title":"JOICO Blonde Life Brightening Conditioner 250ml","description":"\u003cp data-start=\"82\" data-end=\"137\"\u003e\u003cstrong data-start=\"82\" data-end=\"135\"\u003eJOICO Blonde Life Brightening Conditioner (250ml)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"139\" data-end=\"330\"\u003eNourish, soften, and enhance your blonde with JOICO Blonde Life Brightening Conditioner – a lightweight yet deeply hydrating formula designed to keep blonde hair luminous and healthy-looking.\u003c\/p\u003e\n\u003cp data-start=\"332\" data-end=\"579\"\u003eSpecially created for natural, highlighted, or lightened hair, this conditioner helps restore moisture without weighing hair down. It works to smooth the cuticle, improve manageability, and boost shine while maintaining bright, clear blonde tones.\u003c\/p\u003e\n\u003cp data-start=\"581\" data-end=\"742\"\u003eThe nourishing formula leaves hair silky, soft, and easy to detangle, helping protect against dryness often associated with lightened or chemically treated hair.\u003c\/p\u003e\n\u003ch3 data-start=\"744\" data-end=\"761\"\u003eKey Benefits:\u003c\/h3\u003e\n\u003cul data-start=\"762\" data-end=\"963\"\u003e\n\u003cli data-start=\"762\" data-end=\"799\"\u003e\n\u003cp data-start=\"764\" data-end=\"799\"\u003eDeeply hydrates without heaviness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"800\" data-end=\"833\"\u003e\n\u003cp data-start=\"802\" data-end=\"833\"\u003eEnhances shine and brightness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"834\" data-end=\"869\"\u003e\n\u003cp data-start=\"836\" data-end=\"869\"\u003eSmooths and softens blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"870\" data-end=\"911\"\u003e\n\u003cp data-start=\"872\" data-end=\"911\"\u003eImproves manageability and detangling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"912\" data-end=\"963\"\u003e\n\u003cp data-start=\"914\" data-end=\"963\"\u003eSuitable for natural and colour-treated blondes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"965\" data-end=\"986\"\u003eTexture \u0026amp; Finish:\u003c\/h3\u003e\n\u003cp data-start=\"987\" data-end=\"1079\"\u003eA creamy, lightweight conditioner that rinses clean, leaving hair soft, smooth, and radiant.\u003c\/p\u003e\n\u003ch3 data-start=\"1081\" data-end=\"1096\"\u003eHow to Use:\u003c\/h3\u003e\n\u003cp data-start=\"1097\" data-end=\"1283\"\u003eAfter shampooing, apply to damp hair, focusing on mid-lengths and ends. Leave on for 1–2 minutes, then rinse thoroughly. For best results, use with JOICO Blonde Life Brightening Shampoo.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-start=\"1285\" data-end=\"1352\"\u003e\u003cstrong data-start=\"1285\" data-end=\"1294\"\u003eSize:\u003c\/strong\u003e 250ml\u003cbr data-start=\"1300\" data-end=\"1303\"\u003eIdeal for blonde, highlighted, or lightened hair.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":52799785763159,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/joico-blonde-life-brightening-conditioner-250ml_1.jpg?v=1771151038"},{"product_id":"joico-curl-confidence-defining-creme","title":"Joico Curl Confidence Defining Crème","description":"\u003cp data-start=\"78\" data-end=\"128\"\u003e\u003cstrong data-start=\"78\" data-end=\"126\"\u003eJoico Curl Confidence Defining Crème (177ml)\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-start=\"130\" data-end=\"314\"\u003eEnhance, define, and control your curls with Joico Curl Confidence Defining Crème – a lightweight styling cream designed to shape natural curls while reducing frizz and boosting shine.\u003c\/p\u003e\r\n\u003cp data-start=\"316\" data-end=\"578\"\u003ePerfect for wavy, curly, and coily hair types, this nourishing formula helps enhance curl pattern and provide long-lasting definition without stiffness or crunch. It smooths the hair cuticle to minimise frizz, leaving curls soft, bouncy, and beautifully defined.\u003c\/p\u003e\r\n\u003cp data-start=\"580\" data-end=\"672\"\u003eWhether air-dried or diffused, curls feel hydrated, touchable, and full of natural movement.\u003c\/p\u003e\r\n\u003ch3 data-start=\"674\" data-end=\"691\"\u003eKey Benefits:\u003c\/h3\u003e\r\n\u003cul data-start=\"692\" data-end=\"871\"\u003e\r\n\u003cli data-start=\"692\" data-end=\"737\"\u003e\r\n\u003cp data-start=\"694\" data-end=\"737\"\u003eDefines and enhances natural curl pattern\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"738\" data-end=\"769\"\u003e\r\n\u003cp data-start=\"740\" data-end=\"769\"\u003eControls frizz and flyaways\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"770\" data-end=\"807\"\u003e\r\n\u003cp data-start=\"772\" data-end=\"807\"\u003eProvides flexible, touchable hold\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"808\" data-end=\"835\"\u003e\r\n\u003cp data-start=\"810\" data-end=\"835\"\u003eAdds softness and shine\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"836\" data-end=\"871\"\u003e\r\n\u003cp data-start=\"838\" data-end=\"871\"\u003eLightweight, non-crunch formula\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3 data-start=\"873\" data-end=\"894\"\u003eTexture \u0026amp; Finish:\u003c\/h3\u003e\r\n\u003cp data-start=\"895\" data-end=\"1016\"\u003eA creamy, smooth formula that distributes evenly through the hair, delivering soft definition and natural-looking bounce.\u003c\/p\u003e\r\n\u003ch3 data-start=\"1018\" data-end=\"1033\"\u003eHow to Use:\u003c\/h3\u003e\r\n\u003cp data-start=\"1034\" data-end=\"1207\"\u003eApply evenly to damp hair, working through from roots to ends. Scrunch to enhance curls and either air dry or diffuse. Can be layered with other styling products if desired.\u003c\/p\u003e\r\n\u003cp data-start=\"1209\" data-end=\"1274\"\u003e\u003cstrong data-start=\"1209\" data-end=\"1218\"\u003eSize:\u003c\/strong\u003e 177ml\u003cbr data-start=\"1224\" data-end=\"1227\"\u003e\r\nSuitable for wavy, curly, and coily hair types.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":52799799787863,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/curl-confidence-defining-creme___241023.jpg?v=1771151286"},{"product_id":"joico-dream-blow-out-thermal-protection-cream-200ml","title":"Joico Dream Blow Out Thermal Protection Cream 200ml","description":"\u003cp data-start=\"61\" data-end=\"119\"\u003e\u003cstrong data-start=\"61\" data-end=\"117\"\u003eJoico Dream Blowout Thermal Protection Crème (200ml)\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-start=\"121\" data-end=\"321\"\u003eAchieve smooth, sleek, salon-quality blow-dries with Joico Dream Blowout Thermal Protection Crème – a lightweight styling cream designed to speed up drying time while protecting hair from heat damage.\u003c\/p\u003e\r\n\u003cp data-start=\"323\" data-end=\"546\"\u003eThis smoothing formula helps reduce frizz and flyaways while providing thermal protection against blow dryers and heated styling tools. It leaves hair feeling soft, silky, and manageable without heaviness or sticky residue.\u003c\/p\u003e\r\n\u003cp data-start=\"548\" data-end=\"678\"\u003ePerfect for creating polished, glossy styles, Dream Blowout helps improve smoothness and shine while maintaining natural movement.\u003c\/p\u003e\r\n\u003ch3 data-start=\"680\" data-end=\"697\"\u003eKey Benefits:\u003c\/h3\u003e\r\n\u003cul data-start=\"698\" data-end=\"869\"\u003e\r\n\u003cli data-start=\"698\" data-end=\"745\"\u003e\r\n\u003cp data-start=\"700\" data-end=\"745\"\u003eProvides heat protection during blow-drying\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"746\" data-end=\"774\"\u003e\r\n\u003cp data-start=\"748\" data-end=\"774\"\u003eHelps reduce drying time\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"775\" data-end=\"805\"\u003e\r\n\u003cp data-start=\"777\" data-end=\"805\"\u003eSmooths frizz and flyaways\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"806\" data-end=\"833\"\u003e\r\n\u003cp data-start=\"808\" data-end=\"833\"\u003eAdds shine and softness\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"834\" data-end=\"869\"\u003e\r\n\u003cp data-start=\"836\" data-end=\"869\"\u003eLightweight, non-greasy formula\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3 data-start=\"871\" data-end=\"892\"\u003eTexture \u0026amp; Finish:\u003c\/h3\u003e\r\n\u003cp data-start=\"893\" data-end=\"1021\"\u003eA silky, lightweight crème that distributes evenly through the hair, leaving a smooth, glossy finish without weighing hair down.\u003c\/p\u003e\r\n\u003ch3 data-start=\"1023\" data-end=\"1038\"\u003eHow to Use:\u003c\/h3\u003e\r\n\u003cp data-start=\"1039\" data-end=\"1179\"\u003eApply a small amount to damp hair, focusing on mid-lengths and ends. Comb through for even distribution, then blow-dry and style as desired.\u003c\/p\u003e\r\n\u003cp data-start=\"1181\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1181\" data-end=\"1190\"\u003eSize:\u003c\/strong\u003e 200ml\u003cbr data-start=\"1196\" data-end=\"1199\"\u003e\r\nSuitable for all hair types, especially frizz-prone or heat-styled hair.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":52799801852247,"sku":null,"price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/dream-blow-out-thermal-protection-cream-200ml-p18291-36484_image.jpg?v=1771151430"},{"product_id":"joico-joifull-volumising-conditioner-250ml","title":"Joico Joifull Volumising Conditioner 250ml","description":"\u003cp data-start=\"63\" data-end=\"113\"\u003e\u003cstrong data-start=\"63\" data-end=\"111\"\u003eJoico Joifull Volumising Conditioner (250ml)\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-start=\"115\" data-end=\"269\"\u003eBoost body, fullness, and bounce with Joico Joifull Volumising Conditioner – a lightweight formula designed to nourish fine hair without weighing it down.\u003c\/p\u003e\r\n\u003cp data-start=\"271\" data-end=\"496\"\u003eSpecially created for flat or limp hair, this conditioner delivers essential moisture while helping maintain natural volume and movement. It smooths and detangles strands, leaving hair feeling soft, light, and visibly fuller.\u003c\/p\u003e\r\n\u003cp data-start=\"498\" data-end=\"661\"\u003eThe weightless formula supports long-lasting lift and body, making it the perfect partner to Joico Joifull Volumising Shampoo for amplified, salon-quality results.\u003c\/p\u003e\r\n\u003ch3 data-start=\"663\" data-end=\"680\"\u003eKey Benefits:\u003c\/h3\u003e\r\n\u003cul data-start=\"681\" data-end=\"867\"\u003e\r\n\u003cli data-start=\"681\" data-end=\"720\"\u003e\r\n\u003cp data-start=\"683\" data-end=\"720\"\u003eLightweight hydration for fine hair\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"721\" data-end=\"749\"\u003e\r\n\u003cp data-start=\"723\" data-end=\"749\"\u003eEnhances volume and body\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"750\" data-end=\"781\"\u003e\r\n\u003cp data-start=\"752\" data-end=\"781\"\u003eDetangles without heaviness\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"782\" data-end=\"826\"\u003e\r\n\u003cp data-start=\"784\" data-end=\"826\"\u003eLeaves hair soft, smooth, and manageable\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"827\" data-end=\"867\"\u003e\r\n\u003cp data-start=\"829\" data-end=\"867\"\u003eHelps maintain long-lasting fullness\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3 data-start=\"869\" data-end=\"890\"\u003eTexture \u0026amp; Finish:\u003c\/h3\u003e\r\n\u003cp data-start=\"891\" data-end=\"986\"\u003eA light, creamy conditioner that rinses clean, leaving hair airy, bouncy, and full of movement.\u003c\/p\u003e\r\n\u003ch3 data-start=\"988\" data-end=\"1003\"\u003eHow to Use:\u003c\/h3\u003e\r\n\u003cp data-start=\"1004\" data-end=\"1185\"\u003eAfter shampooing, apply to damp hair, focusing on mid-lengths and ends. Leave on for 1–2 minutes, then rinse thoroughly. For best results, use with Joico Joifull Volumising Shampoo.\u003c\/p\u003e\r\n\u003cp data-start=\"1187\" data-end=\"1240\"\u003e\u003cstrong data-start=\"1187\" data-end=\"1196\"\u003eSize:\u003c\/strong\u003e 250ml\u003cbr data-start=\"1202\" data-end=\"1205\"\u003e\r\nIdeal for fine, flat, or limp hair.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":52799811256663,"sku":null,"price":20.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/joico-joifull-volumising-conditioner-250ml-p18324-36727_image.jpg?v=1771151595"},{"product_id":"joico-joifull-volumising-shampoo-300ml","title":"Joico Joifull Volumising Shampoo 300ml","description":"\u003cp data-start=\"80\" data-end=\"126\"\u003e\u003cstrong data-start=\"80\" data-end=\"124\"\u003eJoico Joifull Volumising Shampoo (300ml)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"128\" data-end=\"290\"\u003eCleanse, lift, and add lasting body with Joico Joifull Volumising Shampoo – a lightweight formula designed to give fine, flat hair a fuller, more voluminous look.\u003c\/p\u003e\n\u003cp data-start=\"292\" data-end=\"548\"\u003eThis gentle yet effective shampoo removes excess oil and build up without stripping moisture, helping hair feel fresh, airy, and weightless. Specially developed for fine or limp hair, it boosts natural lift at the roots while maintaining softness and shine.\u003c\/p\u003e\n\u003cp data-start=\"550\" data-end=\"630\"\u003eThe result? Hair that looks thicker, feels lighter, and holds volume for longer.\u003c\/p\u003e\n\u003ch3 data-start=\"632\" data-end=\"649\"\u003eKey Benefits:\u003c\/h3\u003e\n\u003cul data-start=\"650\" data-end=\"841\"\u003e\n\u003cli data-start=\"650\" data-end=\"696\"\u003e\n\u003cp data-start=\"652\" data-end=\"696\"\u003eGently cleanses without weighing hair down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"697\" data-end=\"734\"\u003e\n\u003cp data-start=\"699\" data-end=\"734\"\u003eAdds body and long-lasting volume\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"735\" data-end=\"765\"\u003e\n\u003cp data-start=\"737\" data-end=\"765\"\u003eEnhances lift at the roots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"766\" data-end=\"809\"\u003e\n\u003cp data-start=\"768\" data-end=\"809\"\u003eLeaves hair soft, fresh, and manageable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"810\" data-end=\"841\"\u003e\n\u003cp data-start=\"812\" data-end=\"841\"\u003eIdeal for fine or flat hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"843\" data-end=\"864\"\u003eTexture \u0026amp; Finish:\u003c\/h3\u003e\n\u003cp data-start=\"865\" data-end=\"987\"\u003eA lightweight formula that lathers beautifully and rinses clean, leaving hair feeling light, bouncy, and full of movement.\u003c\/p\u003e\n\u003ch3 data-start=\"989\" data-end=\"1004\"\u003eHow to Use:\u003c\/h3\u003e\n\u003cp data-start=\"1005\" data-end=\"1160\"\u003eApply to wet hair and massage into a rich lather. Rinse thoroughly and repeat if needed. Follow with Joico Joifull Volumising Conditioner for best results.\u003c\/p\u003e\n\u003cp data-start=\"1162\" data-end=\"1215\"\u003e\u003cstrong data-start=\"1162\" data-end=\"1171\"\u003eSize:\u003c\/strong\u003e 300ml\u003cbr data-start=\"1177\" data-end=\"1180\"\u003eIdeal for fine, flat, or limp hair.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":52799814271319,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/joico-joifull-volumising-shampoo-300ml-p18330-36730_image.jpg?v=1771151823"},{"product_id":"joico-joimist-firm-protective-finishing-spray-300ml","title":"Joico Joimist Firm Protective Finishing Spray 300ml","description":"\u003cp data-start=\"70\" data-end=\"118\"\u003e\u003cstrong data-start=\"70\" data-end=\"116\"\u003eJOICO Joimist Firm Finishing Spray (300ml)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"120\" data-end=\"307\"\u003eLock in your style with long-lasting hold and control using JOICO Joimist Firm Finishing Spray – a professional hairspray designed to keep your look in place without stiffness or flaking.\u003c\/p\u003e\n\u003cp data-start=\"309\" data-end=\"571\"\u003eThis firm-hold formula provides reliable, all-day support while maintaining natural movement and shine. Ideal for structured styles, updos, and polished finishes, it helps control flyaways and resist humidity while leaving hair feeling touchable and lightweight.\u003c\/p\u003e\n\u003cp data-start=\"573\" data-end=\"686\"\u003ePerfect for finishing any hairstyle, Joimist Firm ensures your look stays secure without feeling heavy or sticky.\u003c\/p\u003e\n\u003ch3 data-start=\"688\" data-end=\"705\"\u003eKey Benefits:\u003c\/h3\u003e\n\u003cul data-start=\"706\" data-end=\"886\"\u003e\n\u003cli data-start=\"706\" data-end=\"733\"\u003e\n\u003cp data-start=\"708\" data-end=\"733\"\u003eFirm, long-lasting hold\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"734\" data-end=\"777\"\u003e\n\u003cp data-start=\"736\" data-end=\"777\"\u003eHelps resist humidity and control frizz\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"778\" data-end=\"810\"\u003e\n\u003cp data-start=\"780\" data-end=\"810\"\u003eAdds shine without stiffness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"811\" data-end=\"845\"\u003e\n\u003cp data-start=\"813\" data-end=\"845\"\u003eNon-flaking, brushable formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"846\" data-end=\"886\"\u003e\n\u003cp data-start=\"848\" data-end=\"886\"\u003eLightweight feel with strong control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"888\" data-end=\"899\"\u003eFinish:\u003c\/h3\u003e\n\u003cp data-start=\"900\" data-end=\"1007\"\u003eDelivers a firm yet flexible hold that keeps styles in place while maintaining a natural, touchable finish.\u003c\/p\u003e\n\u003ch3 data-start=\"1009\" data-end=\"1024\"\u003eHow to Use:\u003c\/h3\u003e\n\u003cp data-start=\"1025\" data-end=\"1136\"\u003eHold can 20–30cm from dry, styled hair and spray evenly to set your look. Layer for stronger hold where needed.\u003c\/p\u003e\n\u003cp data-start=\"1138\" data-end=\"1226\"\u003e\u003cstrong data-start=\"1138\" data-end=\"1147\"\u003eSize:\u003c\/strong\u003e 300ml\u003cbr data-start=\"1153\" data-end=\"1156\"\u003eSuitable for all hair types and styles requiring strong, lasting hold.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":52799818367319,"sku":null,"price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/joico-joimist-firm-protective-finishing-spray-300ml__86551.1644423426.1280.1280.jpg?v=1771151962"},{"product_id":"joico-k-pak-color-therapy-color-protecting-conditioner-1000ml","title":"JOICO K-Pak Color Therapy Color-Protecting Conditioner 1000ml","description":"\u003cp data-start=\"91\" data-end=\"143\"\u003e\u003cstrong data-start=\"91\" data-end=\"141\"\u003eJOICO K-PAK Color Therapy Conditioner (1000ml)\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-start=\"145\" data-end=\"344\"\u003eProtect, repair, and nourish colour-treated hair with JOICO K-PAK Color Therapy Conditioner – a rich, restorative formula designed to strengthen damaged strands while helping preserve vibrant colour.\u003c\/p\u003e\r\n\u003cp data-start=\"346\" data-end=\"639\"\u003eSpecially developed for chemically treated and colour-processed hair, this deeply hydrating conditioner works to improve elasticity, smoothness, and shine. It helps repair visible damage while supporting long-lasting colour vibrancy, leaving hair feeling softer, stronger, and more manageable.\u003c\/p\u003e\r\n\u003cp data-start=\"641\" data-end=\"767\"\u003eThe nourishing formula replenishes moisture lost during colouring services, helping to reduce dryness, breakage, and dullness.\u003c\/p\u003e\r\n\u003ch3 data-start=\"769\" data-end=\"786\"\u003eKey Benefits:\u003c\/h3\u003e\r\n\u003cul data-start=\"787\" data-end=\"985\"\u003e\r\n\u003cli data-start=\"787\" data-end=\"831\"\u003e\r\n\u003cp data-start=\"789\" data-end=\"831\"\u003eHelps repair and strengthen damaged hair\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"832\" data-end=\"873\"\u003e\r\n\u003cp data-start=\"834\" data-end=\"873\"\u003eProtects and prolongs colour vibrancy\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"874\" data-end=\"905\"\u003e\r\n\u003cp data-start=\"876\" data-end=\"905\"\u003eDeeply hydrates and smooths\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"906\" data-end=\"939\"\u003e\r\n\u003cp data-start=\"908\" data-end=\"939\"\u003eImproves elasticity and shine\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"940\" data-end=\"985\"\u003e\r\n\u003cp data-start=\"942\" data-end=\"985\"\u003eSalon-size bottle ideal for long-term use\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3 data-start=\"987\" data-end=\"1008\"\u003eTexture \u0026amp; Finish:\u003c\/h3\u003e\r\n\u003cp data-start=\"1009\" data-end=\"1118\"\u003eA rich, creamy conditioner that leaves hair silky, glossy, and noticeably healthier without weighing it down.\u003c\/p\u003e\r\n\u003ch3 data-start=\"1120\" data-end=\"1135\"\u003eHow to Use:\u003c\/h3\u003e\r\n\u003cp data-start=\"1136\" data-end=\"1318\"\u003eAfter shampooing, apply to damp hair, focusing on mid-lengths and ends. Leave on for 1–2 minutes, then rinse thoroughly. For best results, use with JOICO K-PAK Color Therapy Shampoo.\u003c\/p\u003e\r\n\u003cp data-start=\"1320\" data-end=\"1412\"\u003e\u003cstrong data-start=\"1320\" data-end=\"1329\"\u003eSize:\u003c\/strong\u003e 1000ml (Salon Size)\u003cbr data-start=\"1349\" data-end=\"1352\"\u003e\r\nIdeal for colour-treated, dry, or chemically processed hair.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":52799819776343,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/joico-k-pak-color-therapy-conditioner-1000ml_1.jpg?v=1771152151"},{"product_id":"joico-k-pak-colour-therapy-colour-protecting-conditioner-250ml","title":"Joico K-Pak Colour Therapy Colour-Protecting Conditioner 250ml","description":"\u003cp data-start=\"68\" data-end=\"119\"\u003e\u003cstrong data-start=\"68\" data-end=\"117\"\u003eJOICO K-PAK Color Therapy Conditioner (250ml)\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-start=\"121\" data-end=\"317\"\u003eProtect, repair, and nourish colour-treated hair with JOICO K-PAK Color Therapy Conditioner – a rich yet lightweight formula designed to strengthen damaged strands while preserving vibrant colour.\u003c\/p\u003e\r\n\u003cp data-start=\"319\" data-end=\"592\"\u003eSpecially developed for chemically treated and colour-processed hair, this conditioner helps repair visible damage and improve hair’s strength and resilience. It works to smooth the cuticle, reduce breakage, and enhance shine, leaving hair soft, silky, and more manageable.\u003c\/p\u003e\r\n\u003cp data-start=\"594\" data-end=\"702\"\u003eFormulated to help maintain colour longevity, it keeps hair looking glossy and healthy between salon visits.\u003c\/p\u003e\r\n\u003ch3 data-start=\"704\" data-end=\"721\"\u003eKey Benefits:\u003c\/h3\u003e\r\n\u003cul data-start=\"722\" data-end=\"933\"\u003e\r\n\u003cli data-start=\"722\" data-end=\"766\"\u003e\r\n\u003cp data-start=\"724\" data-end=\"766\"\u003eHelps repair and strengthen damaged hair\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"767\" data-end=\"809\"\u003e\r\n\u003cp data-start=\"769\" data-end=\"809\"\u003eProtects and maintains colour vibrancy\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"810\" data-end=\"854\"\u003e\r\n\u003cp data-start=\"812\" data-end=\"854\"\u003eReduces breakage and improves resilience\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"855\" data-end=\"893\"\u003e\r\n\u003cp data-start=\"857\" data-end=\"893\"\u003eDeeply nourishes without heaviness\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"894\" data-end=\"933\"\u003e\r\n\u003cp data-start=\"896\" data-end=\"933\"\u003eLeaves hair soft, smooth, and shiny\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3 data-start=\"935\" data-end=\"956\"\u003eTexture \u0026amp; Finish:\u003c\/h3\u003e\r\n\u003cp data-start=\"957\" data-end=\"1069\"\u003eA creamy, nourishing conditioner that detangles easily and rinses clean, leaving hair silky and healthy-looking.\u003c\/p\u003e\r\n\u003ch3 data-start=\"1071\" data-end=\"1086\"\u003eHow to Use:\u003c\/h3\u003e\r\n\u003cp data-start=\"1087\" data-end=\"1269\"\u003eAfter shampooing, apply to damp hair, focusing on mid-lengths and ends. Leave on for 1–2 minutes, then rinse thoroughly. For best results, use with JOICO K-PAK Color Therapy Shampoo.\u003c\/p\u003e\r\n\u003cp data-start=\"1271\" data-end=\"1336\"\u003e\u003cstrong data-start=\"1271\" data-end=\"1280\"\u003eSize:\u003c\/strong\u003e 250ml\u003cbr data-start=\"1286\" data-end=\"1289\"\u003e\r\nIdeal for colour-treated, dry, or damaged hair.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":52799824626007,"sku":null,"price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/joico-k-pak-colour-therapy-colour-protecting-conditioner-250ml-p18090-35806_image.jpg?v=1771152247"},{"product_id":"joico-k-pak-color-therapy-shampoo-1000ml","title":"Joico K-pak Color Therapy Shampoo 1000ml","description":"\u003cp data-start=\"88\" data-end=\"136\"\u003e\u003cstrong data-start=\"88\" data-end=\"134\"\u003eJOICO K-PAK Color Therapy Shampoo (1000ml)\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-start=\"138\" data-end=\"422\"\u003eGently cleanse while protecting and strengthening colour-treated hair with JOICO K-PAK Color Therapy Shampoo. Specially formulated for damaged and chemically treated hair, this nourishing shampoo helps preserve colour vibrancy while improving strength, shine, and overall hair health.\u003c\/p\u003e\r\n\u003cp data-start=\"424\" data-end=\"678\"\u003eThe rich, caring formula removes impurities without stripping essential moisture, helping to reduce breakage and maintain long-lasting colour brilliance. Ideal for salon or home use, the generous 1000ml size delivers professional results with every wash.\u003c\/p\u003e\r\n\u003cp data-start=\"680\" data-end=\"784\"\u003eHair is left feeling clean, soft, and visibly healthier, with enhanced shine and improved manageability.\u003c\/p\u003e\r\n\u003ch3 data-start=\"786\" data-end=\"803\"\u003eKey Benefits:\u003c\/h3\u003e\r\n\u003cul data-start=\"804\" data-end=\"1001\"\u003e\r\n\u003cli data-start=\"804\" data-end=\"845\"\u003e\r\n\u003cp data-start=\"806\" data-end=\"845\"\u003eGently cleanses without fading colour\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"846\" data-end=\"890\"\u003e\r\n\u003cp data-start=\"848\" data-end=\"890\"\u003eHelps strengthen and repair damaged hair\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"891\" data-end=\"932\"\u003e\r\n\u003cp data-start=\"893\" data-end=\"932\"\u003eSupports long-lasting colour vibrancy\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"933\" data-end=\"966\"\u003e\r\n\u003cp data-start=\"935\" data-end=\"966\"\u003eImproves shine and smoothness\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"967\" data-end=\"1001\"\u003e\r\n\u003cp data-start=\"969\" data-end=\"1001\"\u003eProfessional salon-size format\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3 data-start=\"1003\" data-end=\"1024\"\u003eTexture \u0026amp; Finish:\u003c\/h3\u003e\r\n\u003cp data-start=\"1025\" data-end=\"1118\"\u003eA luxurious lather that cleanses effectively while leaving hair soft, nourished, and radiant.\u003c\/p\u003e\r\n\u003ch3 data-start=\"1120\" data-end=\"1135\"\u003eHow to Use:\u003c\/h3\u003e\r\n\u003cp data-start=\"1136\" data-end=\"1295\"\u003eApply to wet hair and massage into a rich lather. Rinse thoroughly and repeat if necessary. Follow with JOICO K-PAK Color Therapy Conditioner for best results.\u003c\/p\u003e\r\n\u003cp data-start=\"1297\" data-end=\"1376\"\u003e\u003cstrong data-start=\"1297\" data-end=\"1306\"\u003eSize:\u003c\/strong\u003e 1000ml\u003cbr data-start=\"1313\" data-end=\"1316\"\u003e\r\nIdeal for colour-treated, dry, or chemically processed hair.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":52806495142231,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/joico-k-pak-color-therapy-shampoo-1000ml__70922.1644424615.1280.1280.jpg?v=1771260034"},{"product_id":"joico-k-pak-color-therapy-shampoo-300ml","title":"Joico K-pak Color Therapy Shampoo 300ml","description":"\u003cp data-start=\"75\" data-end=\"122\"\u003e\u003cstrong data-start=\"75\" data-end=\"120\"\u003eJOICO K-PAK Color Therapy Shampoo (300ml)\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-start=\"124\" data-end=\"311\"\u003eCleanse, protect, and strengthen colour-treated hair with JOICO K-PAK Color Therapy Shampoo – a nourishing formula designed to preserve vibrancy while improving hair’s strength and shine.\u003c\/p\u003e\r\n\u003cp data-start=\"313\" data-end=\"586\"\u003eSpecially developed for chemically treated and damaged hair, this gentle shampoo removes buildup without stripping essential moisture or fading colour. It helps reinforce weakened strands, reduce breakage, and leave hair looking healthier and more radiant after every wash.\u003c\/p\u003e\r\n\u003cp data-start=\"588\" data-end=\"734\"\u003ePerfect for maintaining salon-fresh colour at home, this formula supports long-lasting brilliance while keeping hair soft, smooth, and manageable.\u003c\/p\u003e\r\n\u003ch3 data-start=\"736\" data-end=\"753\"\u003eKey Benefits:\u003c\/h3\u003e\r\n\u003cul data-start=\"754\" data-end=\"963\"\u003e\r\n\u003cli data-start=\"754\" data-end=\"795\"\u003e\r\n\u003cp data-start=\"756\" data-end=\"795\"\u003eGently cleanses without fading colour\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"796\" data-end=\"840\"\u003e\r\n\u003cp data-start=\"798\" data-end=\"840\"\u003eHelps repair and strengthen damaged hair\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"841\" data-end=\"882\"\u003e\r\n\u003cp data-start=\"843\" data-end=\"882\"\u003eSupports long-lasting colour vibrancy\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"883\" data-end=\"916\"\u003e\r\n\u003cp data-start=\"885\" data-end=\"916\"\u003eEnhances shine and smoothness\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"917\" data-end=\"963\"\u003e\r\n\u003cp data-start=\"919\" data-end=\"963\"\u003eIdeal for daily use on colour-treated hair\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3 data-start=\"965\" data-end=\"986\"\u003eTexture \u0026amp; Finish:\u003c\/h3\u003e\r\n\u003cp data-start=\"987\" data-end=\"1088\"\u003eCreates a rich, luxurious lather that rinses clean, leaving hair feeling soft, nourished, and glossy.\u003c\/p\u003e\r\n\u003ch3 data-start=\"1090\" data-end=\"1105\"\u003eHow to Use:\u003c\/h3\u003e\r\n\u003cp data-start=\"1106\" data-end=\"1260\"\u003eApply to wet hair and massage into a lather. Rinse thoroughly and repeat if necessary. Follow with JOICO K-PAK Color Therapy Conditioner for best results.\u003c\/p\u003e\r\n\u003cp data-start=\"1262\" data-end=\"1340\"\u003e\u003cstrong data-start=\"1262\" data-end=\"1271\"\u003eSize:\u003c\/strong\u003e 300ml\u003cbr data-start=\"1277\" data-end=\"1280\"\u003e\r\nIdeal for colour-treated, dry, or chemically processed hair.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":52806506479959,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/joico-k-pak-color-therapy-shampoo-300ml__74645.1644424842.1280.1280.jpg?v=1771260316"},{"product_id":"joico-moisture-recovery-moisturising-conditioner-250ml","title":"Joico Moisture Recovery Moisturising Conditioner 250ml","description":"\u003cp data-start=\"62\" data-end=\"111\"\u003e\u003cstrong data-start=\"62\" data-end=\"109\"\u003eJOICO Moisture Recovery Conditioner (250ml)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"113\" data-end=\"278\"\u003eRestore softness, smoothness, and deep hydration with JOICO Moisture Recovery Conditioner – a rich, nourishing formula designed to revive dry, thick, or coarse hair.\u003c\/p\u003e\n\u003cp data-start=\"280\" data-end=\"514\"\u003eSpecially developed to replenish lost moisture, this intensive conditioner helps improve manageability while reducing frizz and dryness. It works to smooth the hair cuticle, leaving strands feeling silky, hydrated, and more resilient.\u003c\/p\u003e\n\u003cp data-start=\"516\" data-end=\"641\"\u003ePerfect for hair that feels rough, brittle, or dehydrated, this formula delivers lasting moisture without weighing hair down.\u003c\/p\u003e\n\u003ch3 data-start=\"643\" data-end=\"660\"\u003eKey Benefits:\u003c\/h3\u003e\n\u003cul data-start=\"661\" data-end=\"859\"\u003e\n\u003cli data-start=\"661\" data-end=\"699\"\u003e\n\u003cp data-start=\"663\" data-end=\"699\"\u003eDeeply hydrates dry or coarse hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"700\" data-end=\"739\"\u003e\n\u003cp data-start=\"702\" data-end=\"739\"\u003eImproves softness and manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"740\" data-end=\"780\"\u003e\n\u003cp data-start=\"742\" data-end=\"780\"\u003eHelps reduce frizz and rough texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"781\" data-end=\"814\"\u003e\n\u003cp data-start=\"783\" data-end=\"814\"\u003eEnhances shine and smoothness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"815\" data-end=\"859\"\u003e\n\u003cp data-start=\"817\" data-end=\"859\"\u003eIdeal for thick, dry, or dehydrated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"861\" data-end=\"882\"\u003eTexture \u0026amp; Finish:\u003c\/h3\u003e\n\u003cp data-start=\"883\" data-end=\"991\"\u003eA rich, creamy conditioner that detangles easily and rinses clean, leaving hair soft, smooth, and nourished.\u003c\/p\u003e\n\u003ch3 data-start=\"993\" data-end=\"1008\"\u003eHow to Use:\u003c\/h3\u003e\n\u003cp data-start=\"1009\" data-end=\"1189\"\u003eAfter shampooing, apply to damp hair, focusing on mid-lengths and ends. Leave on for 1–2 minutes, then rinse thoroughly. For best results, use with JOICO Moisture Recovery Shampoo.\u003c\/p\u003e\n\u003cp data-start=\"1191\" data-end=\"1265\"\u003e\u003cstrong data-start=\"1191\" data-end=\"1200\"\u003eSize:\u003c\/strong\u003e 250ml\u003cbr data-start=\"1206\" data-end=\"1209\"\u003eIdeal for dry, thick, coarse, or moisture-depleted hair.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":52806634078551,"sku":null,"price":20.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/joico-moisture-recovery-moisturising-conditioner-250ml-p18323-36726_image.jpg?v=1771263101"},{"product_id":"joico-moisture-recovery-moisturising-shampoo-300ml","title":"Joico Moisture Recovery Moisturising Shampoo 300ml","description":"\u003cp data-start=\"64\" data-end=\"109\"\u003e\u003cstrong data-start=\"64\" data-end=\"107\"\u003eJOICO Moisture Recovery Shampoo (300ml)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"111\" data-end=\"293\"\u003eReplenish and revive dry, thirsty hair with JOICO Moisture Recovery Shampoo – a deeply hydrating cleanser designed to restore softness and shine to thick, coarse, or dehydrated hair.\u003c\/p\u003e\n\u003cp data-start=\"295\" data-end=\"573\"\u003eThis nourishing formula gently removes build up while helping to replenish lost moisture, leaving hair feeling smoother, more manageable, and visibly healthier. It works to cleanse without stripping essential hydration, making it ideal for hair that feels dry, brittle, or rough.\u003c\/p\u003e\n\u003cp data-start=\"575\" data-end=\"704\"\u003ePerfect for restoring balance to moisture-depleted strands, this shampoo leaves hair soft, refreshed, and ready for conditioning.\u003c\/p\u003e\n\u003ch3 data-start=\"706\" data-end=\"723\"\u003eKey Benefits:\u003c\/h3\u003e\n\u003cul data-start=\"724\" data-end=\"921\"\u003e\n\u003cli data-start=\"724\" data-end=\"767\"\u003e\n\u003cp data-start=\"726\" data-end=\"767\"\u003eGently cleanses without drying out hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"768\" data-end=\"805\"\u003e\n\u003cp data-start=\"770\" data-end=\"805\"\u003eReplenishes and locks in moisture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"806\" data-end=\"845\"\u003e\n\u003cp data-start=\"808\" data-end=\"845\"\u003eImproves softness and manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"846\" data-end=\"880\"\u003e\n\u003cp data-start=\"848\" data-end=\"880\"\u003eHelps reduce dryness and frizz\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"881\" data-end=\"921\"\u003e\n\u003cp data-start=\"883\" data-end=\"921\"\u003eIdeal for thick, coarse, or dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"923\" data-end=\"944\"\u003eTexture \u0026amp; Finish:\u003c\/h3\u003e\n\u003cp data-start=\"945\" data-end=\"1060\"\u003eCreates a rich, creamy lather that cleanses effectively while leaving hair feeling smooth, hydrated, and refreshed.\u003c\/p\u003e\n\u003ch3 data-start=\"1062\" data-end=\"1077\"\u003eHow to Use:\u003c\/h3\u003e\n\u003cp data-start=\"1078\" data-end=\"1235\"\u003eApply to wet hair and massage into a rich lather. Rinse thoroughly and repeat if necessary. Follow with JOICO Moisture Recovery Conditioner for best results.\u003c\/p\u003e\n\u003cp data-start=\"1237\" data-end=\"1311\"\u003e\u003cstrong data-start=\"1237\" data-end=\"1246\"\u003eSize:\u003c\/strong\u003e 300ml\u003cbr data-start=\"1252\" data-end=\"1255\"\u003eIdeal for dry, thick, coarse, or moisture-depleted hair.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":52806643777879,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/joico-moisture-recovery-moisturising-shampoo-300ml-p18329-36729_image.jpg?v=1771263503"},{"product_id":"joico-power-spray-fast-dry-finishing-spray-300ml","title":"Joico Power Spray Fast-Dry Finishing Spray 300ml","description":"\u003cp data-start=\"60\" data-end=\"107\"\u003e\u003cstrong data-start=\"60\" data-end=\"105\"\u003eJOICO Power Spray Finishing Spray (300ml)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"109\" data-end=\"297\"\u003eLock in your style with maximum hold and lasting control using JOICO Power Spray Finishing Spray – a fast-drying hairspray designed to keep even the most structured styles firmly in place.\u003c\/p\u003e\n\u003cp data-start=\"299\" data-end=\"554\"\u003eThis ultra-firm hold formula delivers powerful, long-lasting support while resisting humidity and controlling flyaways. Despite its strong hold, it remains workable and brushable, helping you maintain shape and definition without heavy build up or flaking.\u003c\/p\u003e\n\u003cp data-start=\"556\" data-end=\"650\"\u003ePerfect for updos, sleek styles, curls, and high-impact looks that need serious staying power.\u003c\/p\u003e\n\u003ch3 data-start=\"652\" data-end=\"669\"\u003eKey Benefits:\u003c\/h3\u003e\n\u003cul data-start=\"670\" data-end=\"838\"\u003e\n\u003cli data-start=\"670\" data-end=\"703\"\u003e\n\u003cp data-start=\"672\" data-end=\"703\"\u003eUltra-firm, long-lasting hold\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"704\" data-end=\"727\"\u003e\n\u003cp data-start=\"706\" data-end=\"727\"\u003eFast-drying formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"728\" data-end=\"763\"\u003e\n\u003cp data-start=\"730\" data-end=\"763\"\u003eHelps resist humidity and frizz\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"764\" data-end=\"793\"\u003e\n\u003cp data-start=\"766\" data-end=\"793\"\u003eNon-flaking and brushable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"794\" data-end=\"838\"\u003e\n\u003cp data-start=\"796\" data-end=\"838\"\u003eIdeal for structured or high-hold styles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"840\" data-end=\"851\"\u003eFinish:\u003c\/h3\u003e\n\u003cp data-start=\"852\" data-end=\"938\"\u003eProvides strong, secure hold while maintaining shine and a clean, professional finish.\u003c\/p\u003e\n\u003ch3 data-start=\"940\" data-end=\"955\"\u003eHow to Use:\u003c\/h3\u003e\n\u003cp data-start=\"956\" data-end=\"1066\"\u003eHold 20–30cm away from dry, styled hair and spray evenly to set your style. Layer for extra hold where needed.\u003c\/p\u003e\n\u003cp data-start=\"1068\" data-end=\"1145\"\u003e\u003cstrong data-start=\"1068\" data-end=\"1077\"\u003eSize:\u003c\/strong\u003e 300ml\u003cbr data-start=\"1083\" data-end=\"1086\"\u003eSuitable for all hair types requiring strong, durable hold.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":52806650659159,"sku":null,"price":16.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/joico-power-spray-fast-dry-finishing-spray-300ml-p11665-53627_image.jpg?v=1771263750"},{"product_id":"joico-weekend-hair-dry-shampoo-255ml","title":"Joico Weekend Hair Dry Shampoo 255ml (155g)","description":"\u003cp data-start=\"63\" data-end=\"106\"\u003e\u003cstrong data-start=\"63\" data-end=\"104\"\u003eJOICO Weekend Hair Dry Shampoo 255ml (155g)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"108\" data-end=\"275\"\u003eRefresh your style instantly with JOICO Weekend Hair Dry Shampoo – a lightweight, oil-absorbing formula that revives hair between washes without leaving heavy residue.\u003c\/p\u003e\n\u003cp data-start=\"277\" data-end=\"548\"\u003ePerfect for busy days or extending your blow-dry, this invisible dry shampoo helps absorb excess oil, eliminate odour, and add light texture for refreshed, fuller-looking hair. The fast-drying formula leaves hair feeling clean and airy while maintaining natural movement.\u003c\/p\u003e\n\u003cp data-start=\"550\" data-end=\"657\"\u003eIdeal for all hair types, it helps you go longer between washes while keeping your style fresh and vibrant.\u003c\/p\u003e\n\u003ch3 data-start=\"659\" data-end=\"676\"\u003eKey Benefits:\u003c\/h3\u003e\n\u003cul data-start=\"677\" data-end=\"862\"\u003e\n\u003cli data-start=\"677\" data-end=\"709\"\u003e\n\u003cp data-start=\"679\" data-end=\"709\"\u003eInstantly absorbs excess oil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"710\" data-end=\"742\"\u003e\n\u003cp data-start=\"712\" data-end=\"742\"\u003eRefreshes hair without water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"743\" data-end=\"776\"\u003e\n\u003cp data-start=\"745\" data-end=\"776\"\u003eAdds light volume and texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"777\" data-end=\"819\"\u003e\n\u003cp data-start=\"779\" data-end=\"819\"\u003eInvisible finish with no heavy build up\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"820\" data-end=\"862\"\u003e\n\u003cp data-start=\"822\" data-end=\"862\"\u003eHelps extend the life of your blow-dry\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"864\" data-end=\"875\"\u003eFinish:\u003c\/h3\u003e\n\u003cp data-start=\"876\" data-end=\"954\"\u003eLeaves hair feeling clean, soft, and refreshed with natural body and movement.\u003c\/p\u003e\n\u003ch3 data-start=\"956\" data-end=\"971\"\u003eHow to Use:\u003c\/h3\u003e\n\u003cp data-start=\"972\" data-end=\"1111\"\u003eShake well before use. Hold can approximately 20–30cm from dry hair and spray lightly at the roots. Massage in and brush through as needed.\u003c\/p\u003e\n\u003cp data-start=\"1113\" data-end=\"1158\"\u003e\u003cstrong data-start=\"1113\" data-end=\"1122\"\u003eSize:\u003c\/strong\u003e 255ml (155g)\u003cbr data-start=\"1127\" data-end=\"1130\"\u003eSuitable for all hair types.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":52806660653399,"sku":null,"price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/joico-weekend-hair-dry-shampoo-255ml__64622.1644422087.1280.1280.jpg?v=1771264054"},{"product_id":"joico-youthlock-collagen-conditioner-250ml","title":"Joico YouthLock Collagen Conditioner 250ml","description":"\u003cp data-start=\"64\" data-end=\"114\"\u003e\u003cstrong data-start=\"64\" data-end=\"112\"\u003eJOICO YouthLock Collagen Conditioner (250ml)\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-start=\"116\" data-end=\"301\"\u003eRestore strength, softness, and youthful vitality to mature hair with JOICO YouthLock Collagen Conditioner – a nourishing formula designed to revitalise dry, brittle, or ageing strands.\u003c\/p\u003e\r\n\u003cp data-start=\"303\" data-end=\"560\"\u003eInfused with collagen, this conditioner helps improve elasticity and resilience while delivering deep hydration. It smooths the hair cuticle, reduces the appearance of dryness, and enhances shine, leaving hair looking fuller, healthier, and more manageable.\u003c\/p\u003e\r\n\u003cp data-start=\"562\" data-end=\"701\"\u003ePerfect for hair that has lost strength or feels fragile over time, YouthLock helps restore softness and bounce without weighing hair down.\u003c\/p\u003e\r\n\u003ch3 data-start=\"703\" data-end=\"720\"\u003eKey Benefits:\u003c\/h3\u003e\r\n\u003cul data-start=\"721\" data-end=\"916\"\u003e\r\n\u003cli data-start=\"721\" data-end=\"764\"\u003e\r\n\u003cp data-start=\"723\" data-end=\"764\"\u003eHelps improve elasticity and resilience\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"765\" data-end=\"805\"\u003e\r\n\u003cp data-start=\"767\" data-end=\"805\"\u003eDeeply hydrates and smooths dry hair\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"806\" data-end=\"837\"\u003e\r\n\u003cp data-start=\"808\" data-end=\"837\"\u003eEnhances shine and softness\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"838\" data-end=\"879\"\u003e\r\n\u003cp data-start=\"840\" data-end=\"879\"\u003eImproves manageability and detangling\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"880\" data-end=\"916\"\u003e\r\n\u003cp data-start=\"882\" data-end=\"916\"\u003eIdeal for mature or brittle hair\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3 data-start=\"918\" data-end=\"939\"\u003eTexture \u0026amp; Finish:\u003c\/h3\u003e\r\n\u003cp data-start=\"940\" data-end=\"1057\"\u003eA rich yet lightweight conditioner that detangles easily and rinses clean, leaving hair soft, silky, and revitalised.\u003c\/p\u003e\r\n\u003ch3 data-start=\"1059\" data-end=\"1074\"\u003eHow to Use:\u003c\/h3\u003e\r\n\u003cp data-start=\"1075\" data-end=\"1256\"\u003eAfter shampooing, apply to damp hair, focusing on mid-lengths and ends. Leave on for 1–2 minutes, then rinse thoroughly. For best results, use with JOICO YouthLock Collagen Shampoo.\u003c\/p\u003e\r\n\u003cp data-start=\"1258\" data-end=\"1315\"\u003e\u003cstrong data-start=\"1258\" data-end=\"1267\"\u003eSize:\u003c\/strong\u003e 250ml\u003cbr data-start=\"1273\" data-end=\"1276\"\u003e\r\nIdeal for mature, dry, or fragile hair.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":52806665371991,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/joico-youthlock-collagen-conditioner-for-ageing-hair-250ml-p32519-91100_image.jpg?v=1771264348"},{"product_id":"joico-youthlock-collagen-shampoo-300ml","title":"Joico YouthLock Collagen Shampoo 300ml","description":"\u003cp data-start=\"78\" data-end=\"124\"\u003e\u003cstrong data-start=\"78\" data-end=\"122\"\u003eJOICO YouthLock Collagen Shampoo (300ml)\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-start=\"126\" data-end=\"295\"\u003eRevitalise and strengthen mature, dry, or brittle hair with JOICO YouthLock Collagen Shampoo – a nourishing cleanser designed to restore softness, shine, and resilience.\u003c\/p\u003e\r\n\u003cp data-start=\"297\" data-end=\"563\"\u003eFormulated with collagen, this gentle shampoo helps improve hair’s elasticity while cleansing away impurities without stripping essential moisture. It works to support stronger, fuller-looking strands while leaving hair feeling smooth, hydrated, and more manageable.\u003c\/p\u003e\r\n\u003cp data-start=\"565\" data-end=\"699\"\u003ePerfect for ageing or fragile hair, YouthLock helps revive dullness and restore a healthier, more youthful appearance with every wash.\u003c\/p\u003e\r\n\u003ch3 data-start=\"701\" data-end=\"718\"\u003eKey Benefits:\u003c\/h3\u003e\r\n\u003cul data-start=\"719\" data-end=\"911\"\u003e\r\n\u003cli data-start=\"719\" data-end=\"758\"\u003e\r\n\u003cp data-start=\"721\" data-end=\"758\"\u003eGently cleanses without drying hair\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"759\" data-end=\"800\"\u003e\r\n\u003cp data-start=\"761\" data-end=\"800\"\u003eHelps improve elasticity and strength\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"801\" data-end=\"837\"\u003e\r\n\u003cp data-start=\"803\" data-end=\"837\"\u003eRestores softness and smoothness\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"838\" data-end=\"874\"\u003e\r\n\u003cp data-start=\"840\" data-end=\"874\"\u003eEnhances shine and manageability\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"875\" data-end=\"911\"\u003e\r\n\u003cp data-start=\"877\" data-end=\"911\"\u003eIdeal for mature or fragile hair\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3 data-start=\"913\" data-end=\"934\"\u003eTexture \u0026amp; Finish:\u003c\/h3\u003e\r\n\u003cp data-start=\"935\" data-end=\"1043\"\u003eCreates a rich, luxurious lather that cleanses effectively while leaving hair soft, hydrated, and refreshed.\u003c\/p\u003e\r\n\u003ch3 data-start=\"1045\" data-end=\"1060\"\u003eHow to Use:\u003c\/h3\u003e\r\n\u003cp data-start=\"1061\" data-end=\"1219\"\u003eApply to wet hair and massage into a rich lather. Rinse thoroughly and repeat if necessary. Follow with JOICO YouthLock Collagen Conditioner for best results.\u003c\/p\u003e\r\n\u003cp data-start=\"1221\" data-end=\"1278\"\u003e\u003cstrong data-start=\"1221\" data-end=\"1230\"\u003eSize:\u003c\/strong\u003e 300ml\u003cbr data-start=\"1236\" data-end=\"1239\"\u003e\r\nIdeal for mature, dry, or brittle hair.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":52806666977623,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/joico-youthlock-collagen-shampoo-for-ageing-hair-300ml-p32517-91098_image.jpg?v=1771264419"},{"product_id":"olaplex-unbreakable-blondes-mini-kit","title":"Olaplex Unbreakable Blondes Mini Kit","description":"\u003cp data-start=\"65\" data-end=\"113\"\u003e\u003cstrong data-start=\"65\" data-end=\"113\"\u003eOLAPLEX Unbreakable Blondes 4 Piece Mini Kit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"115\" data-end=\"311\"\u003eStrengthen, tone, and protect blonde hair with the OLAPLEX Unbreakable Blondes 4 Piece Mini Kit – a complete bond-building routine designed specifically for blonde, lightened, or highlighted hair.\u003c\/p\u003e\n\u003cp data-start=\"313\" data-end=\"618\"\u003ePowered by OLAPLEX’s patented bond-building technology, this targeted system helps repair damage caused by bleaching and chemical processing while improving strength and elasticity. The blonde-enhancing formula works to maintain brightness and clarity, leaving hair softer, shinier, and visibly healthier.\u003c\/p\u003e\n\u003cp data-start=\"620\" data-end=\"764\"\u003ePerfect for maintaining salon-fresh blonde at home or while travelling, this convenient mini set delivers professional results in compact sizes.\u003c\/p\u003e\n\u003ch3 data-start=\"766\" data-end=\"784\"\u003eWhat’s Inside:\u003c\/h3\u003e\n\u003cul data-start=\"785\" data-end=\"910\"\u003e\n\u003cli data-start=\"880\" data-end=\"910\"\u003e\u003cspan style=\"color: rgb(64, 64, 64); font-family: Montserrat, sans-serif; font-size: 16px; background-color: rgb(250, 250, 250);\"\u003eNo.0 Intensive Bond Building Hair Treatment (40 mL \/ 1.35 fl. oz.)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"880\" data-end=\"910\"\u003e\u003cspan style=\"color: rgb(64, 64, 64); font-family: Montserrat, sans-serif; font-size: 16px; background-color: rgb(250, 250, 250);\"\u003e\u003cspan style=\"color: rgb(64, 64, 64);\"\u003eNo.3 Hair Perfector (30 mL \/ 1 fl. oz.)\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"880\" data-end=\"910\"\u003e\u003cspan style=\"color: rgb(64, 64, 64); font-family: Montserrat, sans-serif; font-size: 16px; background-color: rgb(250, 250, 250);\"\u003e\u003cspan style=\"color: rgb(64, 64, 64);\"\u003eNo.4P Blonde Enhancer Toning Shampoo (20 mL \/ .68 fl. oz.)\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"880\" data-end=\"910\"\u003e\u003cspan style=\"color: rgb(64, 64, 64); font-family: Montserrat, sans-serif; font-size: 16px; background-color: rgb(250, 250, 250);\"\u003e\u003cspan style=\"color: rgb(64, 64, 64);\"\u003eNo.8 Bond Intense Moisture Mask (20 mL \/ .68 fl. oz.)\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"912\" data-end=\"929\"\u003eKey Benefits:\u003c\/h3\u003e\n\u003cul data-start=\"930\" data-end=\"1138\"\u003e\n\u003cli data-start=\"930\" data-end=\"988\"\u003e\n\u003cp data-start=\"932\" data-end=\"988\"\u003eHelps repair and strengthen bleached or lightened hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"989\" data-end=\"1033\"\u003e\n\u003cp data-start=\"991\" data-end=\"1033\"\u003eReduces breakage and improves resilience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1034\" data-end=\"1067\"\u003e\n\u003cp data-start=\"1036\" data-end=\"1067\"\u003eMaintains brightness and tone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1068\" data-end=\"1099\"\u003e\n\u003cp data-start=\"1070\" data-end=\"1099\"\u003eRestores softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1100\" data-end=\"1138\"\u003e\n\u003cp data-start=\"1102\" data-end=\"1138\"\u003eTravel-friendly, trial-size format\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1140\" data-end=\"1155\"\u003eHow to Use:\u003c\/h3\u003e\n\u003cp data-start=\"1156\" data-end=\"1330\"\u003eApply the bond-building treatment before shampooing. Follow with the blonde-enhancing shampoo and conditioner. Finish with the leave-in treatment on damp hair before styling.\u003c\/p\u003e\n\u003cp data-start=\"1332\" data-end=\"1386\"\u003eIdeal for blonde, bleached, highlighted, or grey hair.\u003c\/p\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":52806670745943,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/818335_0.jpg?v=1771264711"},{"product_id":"alfaparf-sublime-cristalli-liquid","title":"Alfaparf Milano Sublime Cristalli Liquid 15ml","description":"\u003cp\u003e\u003cspan\u003eAlfaparf Milano Semi Di Lino Diamond Cristalli Liquidi is an instantly illuminating serum for all hair types. Formulated with Linseed Extract enriched with vitamin E, it provides shine and strength, protecting against thermal damage and makes brushing so much easier. Increasing manageability and strength, the hair is left shiny and soft. Cruelty-free.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDirections of use:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply 1-2 drops to damp or dry hair, comb through and style.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":53518934344023,"sku":null,"price":14.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/FullSizeRender_6669b6e9-3c0b-4fc1-8d4d-e05241a02b14.jpg?v=1778607500"},{"product_id":"alfaparf-density-thickening-cream-125ml","title":"Alfaparf Milano Density Thickening Cream 125ml","description":"\u003cp\u003e\u003cspan\u003eAlfaparf Milano Semi Di Lino Density Thickening Leave-In Cream (125ml) is designed to boost volume and revive thin, ageing hair. It helps create the look of fuller, denser hair while maintaining a lightweight feel, leaving hair looking healthier and more youthful. Factors such as stress, hormonal changes, harsh products, and frequent styling can weaken the hair fibre over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis formula features Alfaparf’s Filler Complex, enriched with amino acids and peptides that work both inside and on the surface of the hair. These ingredients help to strengthen, plump, and thicken hair that has lost body and volume. Amino acids penetrate deep into the hair fibre to nourish and reinforce its structure, while peptides form a protective layer to shield the hair. Antioxidants also support a healthier scalp. The formula is sulphate-free, biodegradable, cruelty-free, and suitable for vegans.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":53527254925655,"sku":null,"price":15.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/FullSizeRender_6f65acab-2196-4b70-85fe-20ccb2c70fa2.jpg?v=1778607673"},{"product_id":"alfaparf-density-thickening-low-shampoo-250ml","title":"Alfaparf Milano Density Thickening Low Shampoo 250ml","description":"\u003cp\u003e\u003cspan\u003eAlfaparf Milano Professional Semi Di Lino Density Thickening Low Shampoo delivers a gentle yet effective cleanse, removing impurities while helping to boost thickness and volume—without leaving hair feeling heavy. Ideal for fine or ageing hair, it promotes a fuller, more refreshed appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated specifically for hair that has lost density over time, this advanced shampoo is powered by an innovative Hair Filler Complex. It works both within and on the surface of the hair fibre to plump, strengthen, and revitalise, restoring body and movement for healthier-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUrban Defence Pro\u003c\/span\u003e\u003cspan\u003e features a macromolecular structure that helps protect hair from environmental pollutants and heavy metals by forming a lightweight shield around the fibre.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShine Fix Complex\u003c\/span\u003e\u003cspan\u003e, enriched with reprocessed flaxseed extract, gradually releases active ingredients to deliver lasting shine and a smooth finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eColour Fix Complex\u003c\/span\u003e\u003cspan\u003e combines UV filters and antioxidants to help maintain colour vibrancy and protect against fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eClimate Proof Technology\u003c\/span\u003e\u003cspan\u003e adjusts to environmental changes, helping to maintain the hair’s natural moisture balance in different humidity and temperature conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFiller Complex\u003c\/span\u003e\u003cspan\u003e, with amino acids and peptides, helps reinforce and thicken the hair, restoring natural volume and strength.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eGentle on hair, scalp, and colour-treated hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCreates a rich, creamy lather\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProvides a refreshing deep-clean feel\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLightweight formula that won’t weigh hair down\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for regular use\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":53527262658903,"sku":null,"price":15.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/FullSizeRender_3bcfba03-4b84-48be-b0f6-c594f6479216.jpg?v=1778607864"},{"product_id":"alfaparf-density-thickening-conditioner-200ml","title":"Alfaparf Milano Density Thickening Conditioner 200ml","description":"\u003cp\u003e\u003cspan\u003eAlfaparf Milano Professional Semi Di Lino Density Thickening Conditioner is specially developed to support thin and ageing hair. It helps to detangle, nourish, and restore body, leaving hair feeling softer, fuller, and more manageable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for those looking to boost thickness and vitality, this conditioner is enriched with an advanced Filler Complex containing amino acids and peptides. These ingredients work from within the hair fibre and on its surface to strengthen, replenish, and enhance natural volume, giving hair a healthier, more revitalised look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUrban Defence Pro\u003c\/span\u003e\u003cspan\u003e features a macromolecular structure that helps protect hair from environmental pollutants and heavy metals by forming a lightweight barrier around the fibre.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShine Fix Complex\u003c\/span\u003e\u003cspan\u003e, with reprocessed flaxseed extract, gradually releases active ingredients to promote long-lasting shine and smoothness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eColour Fix Complex\u003c\/span\u003e\u003cspan\u003e combines UV filters and antioxidants to help maintain colour vibrancy and protect against fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eClimate Proof Technology\u003c\/span\u003e\u003cspan\u003e adapts to changing environmental conditions, helping to maintain optimal hydration levels regardless of humidity or temperature.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eGentle on hair and colour-treated hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdds softness and body\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLightweight formula that won’t weigh hair down\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for frequent use\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":53527270195543,"sku":null,"price":15.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/FullSizeRender_d6767728-6f58-4dc3-980b-7fe69decce94.jpg?v=1778608003"},{"product_id":"alfaparf-texturising-dry-shampoo-300ml","title":"Alfaparf Milano Texturising Dry Shampoo 300ml","description":"\u003cp\u003e\u003cspan\u003eSemi di Lino Texturizing Dry Shampoo refreshes hair instantly by absorbing excess oil while adding light control and a subtle fragrance, leaving hair feeling clean and revitalised.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eShake well before use, then spray onto dry hair from approximately 25 cm away.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKey features:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eVegan-friendly formula*\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProvides a light hold\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps extend time between washes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdds gentle volume\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e*Free from animal-derived ingredients.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":53527285006679,"sku":null,"price":18.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/FullSizeRender_3deb9fd1-a416-49ce-bf16-f0f7e0e3ddfd.jpg?v=1778608307"},{"product_id":"alfaparf-illuminating-shampoo-250ml","title":"Alfaparf Milano Illuminating Shampoo 250ml","description":"\u003cp\u003e\u003cspan\u003eAlfaparf Milano Semi Di Lino Diamond Illuminating Shampoo (250ml) is specially designed to revive dull hair, leaving it feeling soft with a radiant, glossy shine. Formulated without sulphates, parabens, or harsh additives, it blends three advanced complexes for impressive results. The Shine Fix Complex, enriched with linseed-derived fatty acids, smooths the hair fibre, while the exclusive Colour Fix Complex helps maintain vibrant colour for up to nine washes. A Vitamin Complex also works to restore essential nourishment, promoting healthier-looking hair. Cruelty-free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003cspan\u003e Apply to wet hair, massage into a lather, then rinse thoroughly. Repeat if needed and follow with Alfaparf Milano Semi Di Lino Diamond Illuminating Conditioner.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":53533631218007,"sku":null,"price":15.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/FullSizeRender_71acf6e2-ada0-4f2b-87ef-044f486990e8.jpg?v=1778681260"},{"product_id":"alfaparf-illuminating-conditioner-200ml","title":"Alfaparf Milano Illuminating Conditioner 200ml","description":"\u003cp\u003e\u003cspan\u003eThis lightweight, moisturising conditioner revitalises dull hair, leaving it soft, smooth, and beautifully glossy. Free from sulphates, parabens, and harsh additives, it features a blend of three advanced complexes for enhanced results. The Shine Fix Complex, enriched with linseed-derived fatty acids, helps smooth the hair fibre, while the Colour Fix Complex preserves colour vibrancy for up to nine washes. A Vitamin Complex restores essential nutrients, supporting healthier-looking hair. Cruelty-free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections for use:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply to wet hair after shampooing. Comb through evenly, leave on for 3 minutes, then rinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":53533643538775,"sku":null,"price":15.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/FullSizeRender_19dd4321-87d9-43c4-a297-cb064e9fd002.jpg?v=1778681464"},{"product_id":"alfaparf-illuminating-mask-200ml","title":"Alfaparf Milano Illuminating Mask 200ml","description":"\u003cp\u003e\u003cspan\u003eThis deeply hydrating and nourishing hair mask revives dull, lifeless strands, leaving them soft with a brilliant, crystal-like shine. Free from sulphates, parabens, and harsh ingredients, it features a blend of three advanced complexes for enhanced performance. The Shine Fix Complex, enriched with linseed-derived fatty acids, smooths the hair fibre, while the Colour Fix Complex helps maintain vibrant colour for up to nine washes. A Vitamin Complex restores essential nourishment, promoting healthier-looking hair. Cruelty-free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections for use:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply 1–2 drops to damp hair, leave on for 5 minutes, then rinse thoroughly and style as desired.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":53533662282071,"sku":null,"price":18.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/FullSizeRender_e27f28d4-af99-4040-9509-70b8431bebfe.jpg?v=1778681620"},{"product_id":"alfaparf-illuminating-all-in-one-fluid-125ml","title":"Alfaparf Milano Illuminating All-in-one Fluid 125ml","description":"\u003cp\u003e\u003cspan\u003eExtraordinary All-In-One Fluid (125ml) is a versatile leave-in treatment designed to revive dull, lifeless hair. Enriched with three signature Alfaparf complexes—Shine Fix, Colour Fix, and Vitamin Fix—it delivers multiple benefits in one step. It helps seal the cuticle for enhanced shine and bounce, detangles the hair, and reduces the appearance of split ends by protecting against humidity. With added UV protection, it helps maintain colour vibrancy while improving manageability, leaving hair soft, smooth, and radiant. Cruelty-free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections for use:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply 2–3 drops to damp or dry hair, distributing evenly through the mid-lengths and ends. Style as desired—do not rinse.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":53533680042327,"sku":null,"price":18.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/FullSizeRender_7b46552d-dc2d-4615-bb2c-266f7852cfee.jpg?v=1778681846"},{"product_id":"alfaparf-scalp-balance-shampoo-250ml","title":"Alfaparf Milano Scalp Balance Shampoo 250ml","description":"\u003cp\u003e\u003cspan\u003eScalp Rebalance Balancing Low Shampoo (250ml) is designed to restore balance to the scalp, helping to control excess oil and maintain a healthier environment. Its advanced sulphate-free formula targets common concerns such as itching, redness, dandruff, uneven sebum production, and temporary hair loss associated with these conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections for use:\u003c\/span\u003e\u003cspan\u003e Apply to damp hair, massage thoroughly into the scalp, then rinse well. Repeat if necessary.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":53533811442007,"sku":null,"price":15.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/FullSizeRender_d46713a9-5fc5-4145-a72a-c00b1d95f530.jpg?v=1778682244"},{"product_id":"alfaparf-detangling-primer-125ml","title":"Alfaparf Milano Detangling Primer 125ml","description":"\u003cp\u003e\u003cspan\u003eAlfaparf Milano Semi Di Lino Style \u0026amp; Care Detangling Primer (125ml) is a versatile formula suitable for all hair types, designed to detangle and condition while leaving hair smooth, frizz-free, and faster to dry. Its lightweight texture has no hold, yet offers advanced heat protection up to 230°C, helping safeguard your hair during styling without weighing it down. A fresh blend of floral and fruity notes adds a pleasant, uplifting scent to every use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with advanced technology, it helps protect hair from everyday environmental stress. Urban Defence Pro works as an anti-pollution shield, while the Shine Fix Complex provides up to 24 hours of radiant shine from root to tip. The Colour Fix Complex, enriched with UV filters and antioxidants, helps preserve colour vibrancy. Climate-Proof technology forms a barrier to maintain hydration despite changes in humidity or temperature, and Style Guard helps defend against heat damage, reduce frizz, and make styling easier—offering a complete solution for healthy, manageable hair. Cruelty-free and vegan-friendly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eSpray evenly onto damp hair before brushing.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":53533915152727,"sku":null,"price":15.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/FullSizeRender_bdbdf02e-59c0-4495-b6e3-81ce86ec0330.jpg?v=1778683056"},{"product_id":"alfaparf-style-care-twisted-curls-150ml","title":"Alfaparf Milano Style \u0026 Care Twisted Curls 150ml","description":"\u003cp\u003e\u003cspan\u003eAlfaparf Milano Semi Di Lino Style \u0026amp; Care Twisted Curls (150ml) is a curl-defining cream created to enhance shape, control, and softness while preserving the hair’s natural movement. Its lightweight, vegan formula delivers medium hold, helping to form well-defined curls without leaving residue or weighing the hair down.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePowered by advanced technology, Urban Defence Pro helps protect against environmental pollutants, while the Shine Fix Complex delivers up to 24 hours of radiant shine from root to tip. The Colour Fix Complex, enriched with UV filters and antioxidants, works to maintain colour vibrancy, and Climate-Proof technology helps retain moisture in varying weather conditions. The Con Style Guard system provides heat protection up to 230°C, helping to reduce frizz and minimise damage during styling. Perfect for everyday use, it boosts curl elasticity and hold, leaving hair soft, bouncy, and full of life, with a fresh floral and fruity fragrance. Cruelty-free and vegan-friendly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eApply evenly to damp hair.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eDry using a diffuser or leave to air dry naturally.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":53533925900631,"sku":null,"price":16.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/FullSizeRender_d2b5113d-44f3-4b6a-99c2-dd2f3d932473.jpg?v=1778683285"},{"product_id":"alfaparf-scalp-energizing-low-shampoo-250ml","title":"Alfaparf Milano Scalp Energizing Low Shampoo 250ml","description":"\u003cp\u003e\u003cspan\u003eAlfaparf Semi Di Lino Scalp Renew Energising Low Shampoo (250ml) is designed to strengthen and stimulate the scalp while helping to improve hair density in cases of hair thinning or loss. Its advanced sulphate-free formula targets common scalp concerns such as itching, redness, dandruff, uneven oil production, and temporary hair loss.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulation includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eBiorenew Complex:\u003c\/span\u003e\u003cspan\u003e A blend of natural ingredients that helps extend the life cycle of the hair follicle and boost its vitality.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eMicrobiotic System:\u003c\/span\u003e\u003cspan\u003e A combination of prebiotics and probiotics to support a balanced, healthy scalp.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eUrban Defence Pro:\u003c\/span\u003e\u003cspan\u003e Protects the hair from environmental pollutants.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eShine Fix Complex:\u003c\/span\u003e\u003cspan\u003e Delivers up to 24 hours of enhanced shine from root to tip.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eColour Fix Complex:\u003c\/span\u003e\u003cspan\u003e Contains UV filters and antioxidants to help maintain vibrant hair colour.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eFree from sulphates and parabens, and cruelty-free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections for use:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eApply to damp hair and massage thoroughly. Rinse well and repeat if needed. For best results, leave the second application on the scalp for around 3 minutes before rinsing to allow the active ingredients to work effectively. Finish with an Alfaparf conditioner or mask.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":53535165710679,"sku":null,"price":15.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/FullSizeRender_08f8a1b4-bdfb-4f79-89c4-fd86ed3c8465.jpg?v=1778689870"},{"product_id":"alfaparf-scalp-energizing-toner-125ml","title":"Alfaparf Milano Scalp Energizing Toner 125ml","description":"\u003cp\u003e\u003cspan\u003eAlfaparf Semi Di Lino Scalp Renew Energising Tonic (125ml) is formulated to strengthen and revitalise the scalp while helping to improve hair density in cases of thinning or hair loss. Its advanced formula works to relieve common scalp concerns such as itching, redness, dandruff, uneven oil production, and temporary hair shedding.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulation includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eBiorenew Complex:\u003c\/span\u003e\u003cspan\u003e A blend of natural ingredients that helps extend the life cycle of the hair follicle and enhance its vitality.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eMicrobiotic System:\u003c\/span\u003e\u003cspan\u003e A combination of prebiotics and probiotics to support a balanced, healthy scalp.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eUrban Defence Pro:\u003c\/span\u003e\u003cspan\u003e Provides protection against environmental pollution.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eShine Fix Complex:\u003c\/span\u003e\u003cspan\u003e Delivers up to 24 hours of enhanced shine from root to tip.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eColour Fix Complex:\u003c\/span\u003e\u003cspan\u003e Enriched with UV filters and antioxidants to help maintain vibrant hair colour.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eFree from sulphates and parabens. Cruelty-free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections for use:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eAfter washing with Energising Shampoo and conditioning the mid-lengths and ends, apply the tonic directly to the scalp.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eMassage in using firm, circular movements until fully absorbed.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eDo not rinse.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":53535197004119,"sku":null,"price":16.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/FullSizeRender_94eff70d-0e29-42c8-9dc7-59bbf2e5c9a8.jpg?v=1778690065"},{"product_id":"alfaparf-sublime-cristalli-spray-125ml","title":"Alfaparf Milano Sublime Cristalli Spray 125ml","description":"\u003cp\u003e\u003cspan\u003eAlfaparf Milano Semi Di Lino Diamond Cristalli Spray (125ml) is a lightweight, shine-enhancing finishing spray suitable for all hair types. Infused with linseed extract and enriched with vitamin E, it provides deep nourishment and hydration while boosting shine, strength, and manageability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts gentle formula, free from sulphates, parabens, and other harsh ingredients, helps maintain colour vibrancy and leaves hair with a radiant, glossy finish. Cruelty-free and vegan-friendly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections for use:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eLightly mist over damp or dry hair, comb through, and style as desired.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":53535217910103,"sku":null,"price":20.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/FullSizeRender_c650fd50-dafd-4abc-a77d-9fd085862e69.jpg?v=1778690267"},{"product_id":"alfaparf-iluminating-low-shampoo-travel-size-75ml","title":"Alfaparf Milano Iluminating Low Shampoo Travel Size 75ml","description":"\u003cdiv id=\"shopify-section-product-template\" class=\"shopify-section\"\u003e\n\u003cdiv id=\"ProductSection-8411397292281\" class=\"product-section\" data-section-id=\"8411397292281\" data-section-type=\"product\" data-product-id=\"8411397292281\" data-product-handle=\"alfaparf-diamond-shampoo-travel-size-75ml\" data-product-title=\"Alfaparf Illuminating Shampoo Travel Size 75ml\" data-inventory=\"true\" data-history=\"true\" data-modal=\"false\"\u003e\n\u003cdiv class=\"page-content page-content--product\"\u003e\n\u003cdiv class=\"page-width page-width--flush-small\"\u003e\n\u003cdiv class=\"collapsibles-wrapper collapsibles-wrapper--product\" id=\"Reviews-8411397292281\"\u003e\n\u003cdiv class=\"collapsibles--product-description rte\"\u003e\n\u003cdiv class=\"product-tabs__content__cms\" id=\"product__description\"\u003eA uniquely-formulated shampoo which transforms dull hair, imparting a soft feel and stunning, glossy finish. Free from sulphates, parabens and harmful ingredients, it combines the benefits of three unique complexes to produce dazzling results.\u003c\/div\u003e\n\u003cdiv class=\"product-tabs__content__cms\"\u003eThe Shine Fix Complex smooths the hair fibre with fatty acids derived from Linseed Extract. Prolonged colour radiance is ensured by the exclusive Colour Fix Complex, even after 9 washes, and the Vitamin Complex replenishes nourishment levels for optimum hair health. Cruelty-free.\u003c\/div\u003e\n\u003cdiv class=\"product-tabs__content__cms\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-tabs__content__cms\"\u003e\u003c\/div\u003e\n\u003cp _msttexthash=\"26193544\" _msthash=\"633\"\u003e\u003cspan\u003eDirections of use: Distribute through wet hair, lather and rinse carefully. Repeat if necessary and follow with Alfaparf Milano Semi Di Lino Diamond Illuminating Conditioner.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-product-recommendations\" class=\"shopify-section\"\u003e\n\u003cdiv id=\"Recommendations-8411397292281\" data-section-id=\"8411397292281\" data-section-type=\"product-recommendations\" data-enable=\"true\" data-product-id=\"8411397292281\" data-url=\"\/recommendations\/products\" data-limit=\"6\"\u003e\n\u003cdiv data-section-id=\"8411397292281\" data-subsection=\"\" data-section-type=\"collection-template\" class=\"index-section\"\u003e\n\u003cdiv class=\"page-width\"\u003e\n\u003cheader class=\"section-header\"\u003e\u003c\/header\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":53535237865815,"sku":null,"price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/FullSizeRender_bd4d94dd-2313-4f5b-9893-bfe027116633.jpg?v=1778690525"},{"product_id":"alfaparf-illuminating-conditioner-travel-size-50ml","title":"Alfaparf Milano Illuminating Conditioner Travel Size 50ml","description":"\u003cp\u003e\u003cspan\u003eAlfaparf Semi Di Lino Diamond Illuminating Conditioner is designed to give normal hair mirror-like shine and illumination. After use hair is left soft and replenished with immediate, long-lasting shine. Detangles without weighing the hair down and is lightweight. Free from Parabens and Sulphates.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMassage into damp hair, after shampooing.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComb through and rinse well.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eTechnology:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUrban Defence Pro - Anti-pollution shield for total protection.\u003c\/li\u003e\n\u003cli\u003eShine Fix Complex - 24 hours of brightening power from the roots to the ends.\u003c\/li\u003e\n\u003cli\u003eColour Fix Complex - UV filter and antioxidant to prolong the beauty of colour.\u003c\/li\u003e\n\u003cli\u003eMultivitamin Complex - Inject a recharge of antioxidant energy for the hair fibre.\u003c\/li\u003e\n\u003cli\u003e37% increase in shine tested on polluted hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":53535244386647,"sku":null,"price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/FullSizeRender_ea8f3e4f-8d7c-440b-8b15-47f31dea690b.jpg?v=1778690656"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/collections\/818335_0.jpg?v=1771780324","url":"https:\/\/foylesupply.com\/collections\/haircare.oembed?page=2","provider":"Foyle Supply Co.","version":"1.0","type":"link"}