{"product_id":"joico-blonde-life-brightening-shampoo-300ml","title":"Joico Blonde Life Brightening Shampoo 300ml","description":"\u003cp data-start=\"86\" data-end=\"137\"\u003e\u003cstrong data-start=\"86\" data-end=\"135\"\u003eJoico Blonde Life Brightening Shampoo (300ml)\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-start=\"139\" data-end=\"324\"\u003eKeep blonde hair bright, fresh, and beautifully luminous with Joico Blonde Life Brightening Shampoo – a sulphate-free cleanser specially formulated to maintain and enhance blonde tones.\u003c\/p\u003e\r\n\u003cp data-start=\"326\" data-end=\"583\"\u003eDesigned for natural, highlighted, or balayage blonde hair, this gentle yet effective shampoo removes dirt, oil, and product buildup without stripping moisture. It helps preserve clarity and vibrancy while leaving hair feeling soft, smooth, and lightweight.\u003c\/p\u003e\r\n\u003cp data-start=\"585\" data-end=\"736\"\u003eEnriched with nourishing ingredients, the formula supports healthy-looking hair while boosting shine and enhancing that just-left-the-salon brightness.\u003c\/p\u003e\r\n\u003ch3 data-start=\"738\" data-end=\"755\"\u003eKey Benefits:\u003c\/h3\u003e\r\n\u003cul data-start=\"756\" data-end=\"962\"\u003e\r\n\u003cli data-start=\"756\" data-end=\"804\"\u003e\r\n\u003cp data-start=\"758\" data-end=\"804\"\u003eGently cleanses without dulling blonde tones\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"805\" data-end=\"838\"\u003e\r\n\u003cp data-start=\"807\" data-end=\"838\"\u003eEnhances brightness and shine\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"839\" data-end=\"864\"\u003e\r\n\u003cp data-start=\"841\" data-end=\"864\"\u003eSulphate-free formula\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"865\" data-end=\"910\"\u003e\r\n\u003cp data-start=\"867\" data-end=\"910\"\u003eHelps maintain soft, healthy-looking hair\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"911\" data-end=\"962\"\u003e\r\n\u003cp data-start=\"913\" data-end=\"962\"\u003eSuitable for natural and colour-treated blondes\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3 data-start=\"964\" data-end=\"985\"\u003eTexture \u0026amp; Finish:\u003c\/h3\u003e\r\n\u003cp data-start=\"986\" data-end=\"1086\"\u003eA rich, luxurious lather that rinses clean, leaving hair fresh, soft, and radiant without heaviness.\u003c\/p\u003e\r\n\u003ch3 data-start=\"1088\" data-end=\"1103\"\u003eHow to Use:\u003c\/h3\u003e\r\n\u003cp data-start=\"1104\" data-end=\"1267\"\u003eApply to wet hair and massage into a rich lather. Rinse thoroughly and repeat if necessary. Follow with Joico Blonde Life Brightening Conditioner for best results.\u003c\/p\u003e\r\n\u003cp data-start=\"1269\" data-end=\"1336\"\u003e\u003cstrong data-start=\"1269\" data-end=\"1278\"\u003eSize:\u003c\/strong\u003e 300ml\u003cbr data-start=\"1284\" data-end=\"1287\"\u003e\r\nIdeal for blonde, highlighted, or lightened hair.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":52799782945111,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5028\/6935\/files\/joico-blonde-life-brightening-shampoo-300ml-p22762-49639_image.jpg?v=1771150816","url":"https:\/\/foylesupply.com\/products\/joico-blonde-life-brightening-shampoo-300ml","provider":"Foyle Supply Co.","version":"1.0","type":"link"}